Alcatel-Lucent said on Friday it has acquired Tamblin, a software company that develops applications for IPTV services.
Terms of the deal were not disclosed推荐流感用药, as Tamblin was privately held.
Alcatel-Lucent said buying Tamblin means service providers will have more ways to differentiate their packages. And as with all such transactions, the applications are designed to generate more income and solidify customer loyalty. For example感冒头痛怎么食疗, broadcasters can create interactive ad campaigns.
"Interactivity is doubly attractive to brands and advertisers because it is based on an action of some kind that can provide a metric on which to measure advertising", as Eden Zoller and Vincent Poulbere一岁宝宝不爱吃饭怎么办, principal analysts at Ovum, wrote in a recent report on interactive mobile services.
Alcatel-Lucent’s service provider customers can use its IPTV applications and Tamblin software with their existing middleware.
Tamblin’s 13-persons taff will join Alcatel-Lucent’s convergence business unit within its multimedia and payment team. Clients including the BBC, BskyB病毒性感冒反复高热, ITV, Channel Five and Central Office of Information already use Tamblin products.